How to Make the Most of Your Time on Social Media as a Small Business Owner
As a small business owner, understanding how to utilize your time on social media first starts with understanding why you decided to implement social media as a part of your marketing strategy. Everyone is online these days and sometimes it can feel like having a presence on social media isn’t an option, but rather an obligation. Let’s talk about how your small business can make the most of your time on social media through what we call, digital marketing.
What’s the ROI of Social Media Marketing for Small Businesses?
A lot of small business owners know they should be on social media but, as a small business owner, have you ever asked yourself, “What’s the ROI of social media marketing? Why should my business be on social media? What’s the benefit of social media marketing?” Social media marketing can be very time-consuming and expensive (especially if you’ve hired an in-house employee to help with your presence online). But, social media marketing can also grow your business in ways you’d never imagine. Let’s talk about what you can expect to get out of investing your time (and sometimes, money) into social media marketing for small businesses.
How to Make a Facebook Business Page For Your Small Business | Desktop & Mobile Friendly
Today, we’re sharing a quick and easy, step-by-step guide on how to make a Facebook business page for your small business using a desktop or mobile device. Your personal Facebook page is different than a Facebook business page. Having a dedicated Facebook page is an important digital marketing tool to have for your online marketing strategy. Learn about the importance of a Facebook business page for ranking in search, getting access to dedicated analytics and free scheduling tools, as well as why having a Facebook Business Page is going to make your small business stand out from the rest.
Understanding Your Facebook & Instagram Insights In Meta Business As a Small Business Owner
Understanding your Facebook and Instagram insights (a.k.a your analytics) as a small business owner is an important part of your digital marketing strategy, specifically on social media. Facebook bought Instagram in 2012 - meaning, these separate apps are now owned and operated by the same company. Similarly, in October of 2021, Facebook changed its name to Meta to signal that the company is more than just a social media app and that they offer several other products. Social media marketing is changing by the minute, and we’re here to keep you updated! To access your social media insights via desktop, head over to business.facebook.com (see below) to get started.