The QR Code - What It Is and Why You Need It for Your Small Business
How can these tiny boxes cluttered with white and black lines be useful to your business? The answer may surprise you.
How to Make the Most of Your Time on Social Media as a Small Business Owner
As a small business owner, understanding how to utilize your time on social media first starts with understanding why you decided to implement social media as a part of your marketing strategy. Everyone is online these days and sometimes it can feel like having a presence on social media isn’t an option, but rather an obligation. Let’s talk about how your small business can make the most of your time on social media through what we call, digital marketing.
Instagram & Facebook Post Ideas to Boost Engagement For Your Small Business
Coming up with Instagram and Facebook post ideas can be challenging when you’re running a small business. You have orders to fill, and customer to serve. We’re sure the last thing you’re thinking about is how to boost your digital marketing presence. Digital marketing is a powerful tool to automate a lot of your small business marketing efforts and get in front of a targeted audience. In today’s post, we’re going to be talk about post types on social media (specifically Facebook & Instagram), and how to boost social media engagement for your small business with theses simple, yet effective tips.
How to Master The Art of the Selfie Video for Your Small Business
Get your viewers and followers more engaged with your business' digital marketing content through creating a Selfie Video.
What’s the ROI of Social Media Marketing for Small Businesses?
A lot of small business owners know they should be on social media but, as a small business owner, have you ever asked yourself, “What’s the ROI of social media marketing? Why should my business be on social media? What’s the benefit of social media marketing?” Social media marketing can be very time-consuming and expensive (especially if you’ve hired an in-house employee to help with your presence online). But, social media marketing can also grow your business in ways you’d never imagine. Let’s talk about what you can expect to get out of investing your time (and sometimes, money) into social media marketing for small businesses.
4 Types of Social Media Content to Post for Your Small Business
Today, we’re sharing the 4 types of social media content to post for your small business. We know that coming up with a social media strategy can feel overwhelming. Trust us when we say, nearly every small business owner we meet with asks us the same thing. “What should I post? When should I post? How often should I post?” We’re here to make your social media strategy super simple, less time-consuming, and effective. Have you ever heard of content pillars? If you haven’t, your social media strategy is about to get much easier!
Where Do I Start With My Digital Marketing Strategy for My Small Business?
We’ve met with dozens of small business owners in our region and by far, our most asked question is, “Where do I start with my digital marketing strategy?” It can be overwhelming. Do I need to be on every social media channel? Do I have to implement video? How do I keep my website updated – and everything in between. In today’s weekly marketing post, we’re sharing our expert advice on what is a digital marketing strategy, a recommended digital marketing strategy for beginners, and how to create a digital marketing strategy for your small business that works. Let’s get into it.
How to Make a Facebook Business Page For Your Small Business | Desktop & Mobile Friendly
Today, we’re sharing a quick and easy, step-by-step guide on how to make a Facebook business page for your small business using a desktop or mobile device. Your personal Facebook page is different than a Facebook business page. Having a dedicated Facebook page is an important digital marketing tool to have for your online marketing strategy. Learn about the importance of a Facebook business page for ranking in search, getting access to dedicated analytics and free scheduling tools, as well as why having a Facebook Business Page is going to make your small business stand out from the rest.
7 Reasons Why Your Brick & Mortar Small Business Needs a Website - Small Business Tips
If you’re running an already-profitable brick-and-mortar small business, you might be wondering why you’d bother with a website for your small business. In today’s weekly post, we’re discussing 7 reasons why your brick-and-mortar small business needs a website. From branding and design, to social proof, optimized sales, increased reach, and the mere fact that you actually don’t own your social media pages – there is huge potential for your business to get online. Digital marketing has so many possibilities for your already successful small business. Let’s talk marketing!
Understanding Your Facebook & Instagram Insights In Meta Business As a Small Business Owner
Understanding your Facebook and Instagram insights (a.k.a your analytics) as a small business owner is an important part of your digital marketing strategy, specifically on social media. Facebook bought Instagram in 2012 - meaning, these separate apps are now owned and operated by the same company. Similarly, in October of 2021, Facebook changed its name to Meta to signal that the company is more than just a social media app and that they offer several other products. Social media marketing is changing by the minute, and we’re here to keep you updated! To access your social media insights via desktop, head over to business.facebook.com (see below) to get started.
8 Very Practical Digital Marketing Tips for Small Businesses
We get it. Running a small business is time-consuming. On top of managing orders and/or clients, basic customer service, and day-to-day admin tasks, you also need to “get the word out there” about your product or service. We’re sure you’re thinking, “What small business owner actually has time to digitally market their service?” We are here to share with you 8 very practical tips to help you run your small business without it taking up all of your time.